We rebranded the British Pen company Yard-O-Led founded in 1934 and collaborated with the Yard-O-Led team on the new packaging concept. The pen would be delivered in a simple white box surfaced with watercolor paper and debossed with the Yard-O-Led logo. The new owner is encouraged to take the pen and start sketching on the box, a blank canvas.
Artists will be commissioned to design the exterior box. The final artwork will be displayed on the website with the goal to be auction in a benefit.