Abeck Inc. was approached by Williams-Sonoma to redesign the Pottery Barn Kids Catalog. With the established feel of the classic Brand in mind, we refreshed the book with a new and contemporary look.

A new look and type treatment was designed for each season, as well as defining the cover image for each catalog. We sketched the entire catalog based on a product list and visualized each spread and room to provide a detailed visual guide for photography.

Going forward Abeck Inc. was involved not only with the look and feel of the catalog for all seasons, but all aspects of the PBK brand from catalog to collateral, packaging and the website.